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How I Doubled My Pageviews in 6 Months

If I had a fairy blog-mother the one thing I'd ask for is pageviews. (Side note, I'll ask the Instagram Genie for authentic followers). This is the lifeblood of your bad ass blog. I know you've heard from the experts that you need a pretty layout, a newsletter, and a social media strategy. While that helps boost your blog and I agree, those are tips to improve your blog. But think about it: all of those things just don't matter unless you're bringing home the bacon. And that metaphorical bacon is, of course, pageviews. I'm going to share the exact strategies I used to double my pageviews on my blog in 6 months. I went from 60,000 a month to now over 150,000. And yes, that is more than double but let's just go with it.

I believe the proof is in the pudding, so here are my pageviews.

These are my pageviews in November, via Google Analytics:

These are my pageviews in March:

HI.

*A precursor here: my pageviews since moving abroad were already up. So I thought, well that's all I can do. NOPE. I was wrong. I was able to double them using these tips and I hope they help you!

How I Doubled My Pageviews in 6 Months

 

I focused on content that counted

Let's get real. I was looking through some of my past posts and some of them are shit. Plain as day. They are boring. They are 200 words. They have ABSOLUTELY no point. If you read them, sorry, and thank you for sticking around. I love writing. Why did I throw out shitty posts? Because I thought it was necessary to crank out the content. That meant blogging 5-7 times a week (sometimes more.) If you can do that, you're incredible. Sincerely, congrats and you are a mythical unicorn.

But if you are like me… you just cannot. If I had it my way I WOULD blog every. single. day. But if I want to put out kick ass blog posts I'm more of a 2-3 times a week person. And that also means scheduling and planning out posts. I dug deep into my analytics and saw what worked. I looked at what was getting re-pinned and shared. This one went viral. Why wasn't I writing more like this?

On top of that, I wasn't going to write boring how to posts. I still wanted to infuse my personality so that you knew the post was coming from ME. I think many bloggers forget that. They get on the gravy train of writing blog posts that are bathed in SEO, P sized images, and they forget that the reader is human. They forget their personality. If you do ANYTHING, stick to your voice, please. How? By writing and reading as much as you can. (Here's how I read a book a week).

If you want to know my thoughts on creating awesome content, read: How to create foundational content. This is a solid take, in my opinion, on how to write content that counts.

Promote it

I read an article recently that said that companies that spend at least 1 day a week focusing on promotion and marketing perform better than 60% of their competitors. That stuck with me. So instead of focusing on content ALL the time, I focused on social media. For me, Instagram was where I found my stride. This is an area I felt like I was seeing a huge difference. So I put a lot of time and effort into it.

I recommend not putting all your eggs into one basket. Yes, find some areas where you excel, but don't neglect your other social media avenues. (I'm currently working on upping my game on Facebook right now!) I see a lot of traffic from Pinterest, so I make sure I'm following the Pinterest rules. But it's not my favorite avenue, so I use tools to help me on Pinterest so I can focus on what I love (Instagram) or what I need to grow (Facebook.)

Here are my 8 top tips for growing your social media.

In addition to promoting on social media I also schedule my social posts. I use Hootsuite to schedule all of my Twitter posts, every time a post goes live. I might be in Paris eating macaroons but I know a tweet will go out, regardless.

I Switched to WordPress

Yes. You read that right. Switching to WordPress changed up the game for me. I didn't want to believe it. I held on for SO long. I was a full time blogger still using Blogger. Why? Because I felt like I knew it and understood it. Lots of people told me to make the switch but I'm extremely stubborn. I needed a reason. Long story short, I was frustrated that I couldn't add things to my blog willy-nilly (do people still say that?). I looked into switching to Squarespace. I do love Squarespace, really, but WordPress is just built for bloggers.

I've used all three big players (Blogger, WordPress, and Squarespace) and truly feel that WordPress is best for bloggers. Here's my comparison of them all and why I think you might like it. I also like using WordPress because I feel like I have full control. I can switch up my design (I use Restored 316), add in plugins, and easily see what's working for my blog. It also syncs with so many tools I'm using. See everything I use right here.

I Paid Attention

First, I looked through my analytics and found what was working. What posts were kicking ass? I repinned them. I decided to dig into my old blog posts (that weren't terrible) and revive them. I edited them to make them easier to read (or… longer). I created a pinnable image, or just one that wasn't grainy. Hint: a pinnable image is usually one that's 735X1102. You can use Canva for awesome graphics and easy to create “pinnable” images.

It's important to look at where you're traffic is coming from and stop cold turkey on things that just aren't helping you. We can't do it all. Multi-tasking usually proves that you're a jack of all trades and an ace at none. So toss what isn't working and start focusing on what does. I also said no sometimes. Remember, you CAN say no. It's become one of my favorite words. And not just when I'm telling Hugo to not go in the trash.

Looking through my stats and my old posts I thought about what I wanted my blog to be about. What are my passions and goals? I wrote them down, then made sure that every post I wrote echoed that. In case you're wondering, my purpose is to inspire others by showcasing what I've learned and what I've experienced. To me, that means talking about what I've learned as a blogger and my six years in the corporate world of social media and digital marketing and advertising. It also means sharing my travel experiences in a way that is achievable. While this combination might seem odd, to me, it makes sense. I hope to show that you can achieve your dreams and live a life on your terms. That's what Helene in Between is about. That, and dogs. Because what is life without them?

I got serious about my email list

A newsletter is great. But not when you don't have any sign ups! I currently have over 16,000 people on my list. When I send out something about a new post or a new promotion, I know for a FACT thousands will see it. It's honestly a blogger's bread and butter (man, I'm using a lot of food analogies in this post). In order for it to work, you need to streamline it. For months on end I had only 2,000 subscribers on my list. That all changed when I started creating incentives.

Creating a newsletter or email list is your key to connecting with your readers. It's the reason why I was able to take my blog full time (yes, even with just 2,000 subscribers). I was able to expand my email list when I really started offering incentives. I started a resource collection, free templates, downloads, and even a free course. These were all “content upgrades” that you couldn't find on my blog before. And they not only worked, they made it easy for me to reach my readers. It's a win-win.

If you want to sincerely grow your blog, check out my secret library of resources to help you grow your blog:

FREE Blog Resources!

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FREE Blog Resources!

Free resource collection for bloggers

Get access to the resource collection! Free tools, ebooks, downloads, and more! Join 35,000 others who have access to this exclusive library!

Powered by ConvertKit
Comments

These are really great tips! I’ve had a newsletter on my to-do forever but haven’t gotten it started yet. Hopefully soon! I definitely agree about the evergreen content being key. That’s something I’ve been trying to get better about too. You’ve been such an inspiration in the blogging world!

[…] ✲ I also love it when bloggers share some of their secrets like How I Doubled My Pageviews in 6 Months. […]

[…] Helene shares how she doubled her page views in 6 months. […]

read this twice already and saved it in my favs ! so useful ! thank you !!

Ugh I need help with Pinterest. I do OK, but Facebook is my current top referrer of traffic. I use all the tools and tricks for Pinterest, but see really slow growth. Ugh. But these are such great tips.

Great tips! I have noticed you upping your Facebook game lately 🙂 good luck!!

Great suggestions! I struggle finding the right FREEBIE to offer in order to gain traction with my email list. Suggestions?

Your posts are always so informative – thank you!!

xo, B&K
http://www.BKCsquared.com

I’ve seen soooooo many posts like this over the years and normally they’re pretty bland like telling you to use Instagram (no duh?, do people still say that? Whatever I’m young and I’m saying it) but this was so so helpful and reminds me why I’m an avid reader of your blog.

http://littlewhytebook.com/

This comment truly, truly means so much to me. I HEAR you. There are so many “click bait” posts with no real information. It’s almost just like they throw words on a page?! I don’t understand it! So glad you got something out of this. really appreciate you!

These are such great tips and amazing insight. Thanks for sharing!

Allie | http://www.lunavidablog.com

This post was so helpful! I love reading posts like these that helps me improve my blogging game xxx
http://fallingforablog.blogspot.com.es/2017/04/the-best-cardigan-for-spring.html

I know i KEEEEEP saying this, but I’m legit working on a Dallas Love List email/newsletter!! It’s happening!! Great tips. I bought buffer the other day again, because I HAVE to get better at sharing on social

So many amazing tips! I am actually the opposite of you, I need to do better with Pinterest! Love these tips though!

xx Kelly
Sparkles and Shoes

Thank you for sharing your experience and tips. This is very helpful. I am just getting started and I will try to follow your advice.
Love, Esther
https://lifestyle-tale.com

I haven’t done a list yet but this is very inspiring!

I love this, your honesty about shitty posts, and your ability to share your wisdom with others. There are a ton of posts out there on how increase pageviews but the way you talk resonates with me more than the others. You’re like a friend talking to me instead of a professor. Thanks so much for sharing what worked for you so I can try my best to implement them myself. I really appreciate it and get used to me commenting on your site <3

Danielle | FollowMyGut.com =]

Also your blog is incredible! that parody video is amazing!

oh man this makes me so happy- when someone GETS me through my writing. thank you so so much. it means a lot.

Yass girl these are amazing tips! I’ve only recently jumped on the email list/Convertkit train and it is SUCH a gamechanger. Still working on getting my sequences set up (whelp) but once that’s done, I’ll be frolicking in the magic world of autopilot growth haha (or so I hope). Stellar content as always <3

Thanks so much for sharing! This was really helpful! 🙂

Great advice Helene!! I need to start focusing on my email list ASAP. I wish I was able to stay up that late to work, but I have to get to bed for health reasons. I need more than 24 hours in a day!!!

http://www.mollyonthemoveblog.com

This is such great advice!! The one thing I am doing right now is bulking up my email list. I’m creating a free incentive to get people to sign up for my weekly newsletter, since my number has been very stagnant lately. Thanks for another great blog post Helene!

Sam
http://www.springsummersam.com

This is a great post! I laughed out loud at your instagram wish (I’m in your facebook group so I know just how you feel about authentic followers – I totally agree!) I am working to go back through my posts for to optimize them for pinterest and am working to get more pageviews as well so this was really helpful to me! I hope you have a great week!

Excellent post, per usual! Useful content, and I found myself giggling out loud also. 🙂 Your personality definitely shines through each post! I look forward to more.

Great post Helene. This was truly inspiring and very helpful. Keep up the good work 🙂

Sarah
http://www.iamicareer.com

This is so real in many ways. Thank you for providing me with your transparent views 🙂

This is so helpful! I definitely need to up my pinterest game!

Your posts are always so informative Helene! Thank you for sharing!

I read so many posts that are just fluff and never get anything out of it…this was NOT that. Great tips, real actionable info…thank you!

Soo inspiring! One thing I’m working on is putting more focus on promotion, rather than constantly trying to think of new content. Also, I signed up for the Convertkit Masterclass and can’t wait to start!

http://www.insearchofsheila.com

Your numbers are amazing! Some great tips here, thanks for sharing

Thanks so much Heidi! I am hoping they keep going up 🙂

Your email list number is something I strive for! That is amazing girl! This is so impressive especially since so many people are all about the “quick and dirty” aka Instagram over taking the time to read blogs. Teach me all your ways!

thanks friend!! and you are right, it seems like instagram is the only thing but I’m still so pro blog! i think they can work together!

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