Now that I finally put my big news in writing, it feels like it’s all really happening. In case you missed it, I had some pretty big news on the blog yesterday! Thank you ALL for your support. I mean it, I was so nervous to tell everyone and the responses yesterday validated my decision so much.
Do a quick Google search of the “Best Time to Post on Instagram.” You’ll get 1,000s of results and not many answers. Research used to show that you could post virtually anytime to get a higher amount of likes and interaction. Wrong.
I’m going to use myself as an example. If I post something at 1 A.M. on a Friday night, there’s a good chance it’s not going to be seen as much as a post at 6 P.M. the same day, no matter the picture. My followers are probably asleep or out having fun and not looking at instagram.
Sarah sent me an article the other day from Who What Wear about how much bloggers make from their instagram accounts. The numbers are staggering. And, you guessed it, they’re all fashion bloggers. Not to go off on a tangent, but this drives me nuts. I’m desperate to find a way for lifestyle bloggers to monetize. I just haven’t found my BIG IDEA yet. One of these days, y’all.
Whether you’re posting on Instagram to make money or not, here’s the top times to post:
First, these times are central time zone. They might differ slightly for you. This is not 100% accurate but it will give you a good sense.
People are awake, maybe drinking their morning coffee. They aren’t commuting to work or answering their first emails of the day.
I know this is a wide range but think of this around lunch time. People take a break to eat, and check social media.
Again, they are home from work, able to scroll through their phones.
The best day to post is Wednesday according to Huffington post.This is a day that has the best instagram engagement- meaning more likes and comments all around.
The most active day? Thursday, thanks to #tbt.
Saturday at 7pm. This is when people are out and about and might check their phone. Another time is 11pm. It seems late, but you’ll also have less competition of others posting photos.
Sunday at 5pm. This might because lazy Sunday is finally settling in, you’re no longer day drinking, but thinking about tomorrow’s activities and checking your feed.
Why isn’t this 100% accurate? Because everyone has different followers, in different times zones, with different jobs, etc.
To be honest, you don’t have to follow this at all. I don’t! I think it’s fun to post images more organically, but it’s always nice to know.