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Helene in Between

Lifestyle and Travel blog helping Bloggers Succeed Online.

30 Instagram Story Ideas

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Instagram Stories are the absolute best way to connect with your audience. But… what should you share? When? How often? And how can you truly keep people engaged again and again so they not only watch once, but continue to watch? That is the challenge! I’ve compiled 30 Instagram Story ideas to help you find what to post, when, plus give you the confidence to continue sharing and gaining more eyes on your stories.

Instagram users watch Stories 250 million times a day. WHOA. People are more engaged than ever before to watch stories, participate in the conversation, and even buy products from stories they watch.

Features such as “polls” and “swipe up” let the Instagrammer know exactly what’s working and what’s not. I know if 1,000 people swipe up to read my blog post versus 100. It plays a big role in understanding what my audience is truly interested in. For instance, I can just ASK them with polls. It’s a difficult challenge to continue to entertain people on Instagram. That’s why I’ve come up with some awesome Instagram story ideas to make life much easier.

Whether you’re just dipping your toes into the Insta Story pool or you’ve been swimming around for a while, it’s always a good idea to play around with fresh ideas. Instagram Stories can be tricky. There are many hidden tools you might not know of. I’ve broken many down in my Ultimate Guide to Instagram Stories and my guide to creating the very popular Instagram Stories Highlights covers. My guide is especially worth it if you’re not sure how to Insta story.

No matter how long you’ve been on Instagram, or even if you’ve been an early adopter of Instagram Stories, it’s important to have fresh content, regularly. Using Stories is the best way to humanize your Instagram and give people a real glimpse of your personality, your likes, your behind-the-scenes, and your life. It’s the perfect opportunity to give your followers that connection between follower and friend.

I personally love watching other’s Instagram Stories. Not only do I get a feel for their disposition, I can also really see what they are interested in and how I can relate to them. Often Instagram paints a highlight reel of excitement and picture-perfect lifestyles. But Instagram Stories drop the mask of unreality to share what people do in their day-to-day life. I think as social media has become such a huge part of our life, it’s important that we see another side. Instagram can feel like a place of competition or that you’re never adding up. Instagram Stories helps to wipe away that veil a bit and share the truth.

Remember, if you have a business account you can easily see your analytics such as actions taken on your Instagram Stories. You can see “Interactions” such as: replies, sticker taps, and swipe ups. You can also see “Discovery”, meaning, how many accounts you reached, number of impressions, number of taps forward, and back, and how many people exited. You can also see who viewed your Instagram story and answered your poll by clicking on the left and the number viewed. This helps give you an idea of what it working or not on Instagram Stories.

Since I run many Instagram workshops and tutorials I keep hearing the same thing from people: “I love Stories, but what do I share?” or: “I’m too shy for this.” That’s why I wanted to create a way to lift the stigma around posting to Instagram Stories and make sure you’re having fun while posting.

Instagram Story Ideas

Before I get into the ideas, I want you to think about this: what are some Instagram stories that you like? Why do you like them? Do they relate to you? Are they pretty? Do their Stories make you stop and watch? What factors do they share that you can also use in your Stories? Let’s look at some awesome Instagram Story ideas that you can use on your account right now:

1. Tell us who you are. It’s hard to get an idea who what you’re really like from the quick Instagram caption. So tell us some fun facts about you. This can be done in a variety of ways. You can simply talk on camera and let people know 3-5 things they might not know. If you’re camera shy or just have no idea what to post, try using some Instagram Story templates where you can just upload them to your story and fill in your responses!

2. Have fun with features. One of the best ways to bring more attention to your Stories is to use the features Instagram offers. Adding things like a location tag or adding in a fun gif will entice people to continue watching your stories. Adding a location will also get more views to your story. You can be featured in the location’s overall story and therefore have even more people see you!

3. Share your favorite quote. I love tools like Canva where you can create beautiful Insta-Story-sized graphics for free! Simply choose one of their templates and add a quote. Or, you can use the Instagram Story “Type” feature and share it. Giving a dose of inspiration is a great way to intrigue your followers.

4. Play around with rainbow text. Nothing is more eye-catching than a rainbow. To achieve this feature, type whatever you’d like. Then select what you just typed. Now, press and hold with your left thumb on to the purple font color (or any font color) and with your right thumb on the cursor, drag across the colors WHILE you drag across what you just typed. Slide them at the same time to get the rainbow effect! You can see how I do this on my Instagram Story Highlights, @heleneinbetween under “Instagram Tips”.

5. Add in a call to action. Instagram is great, more followers are great, more engagement is great, but it doesn’t mean much if your followers don’t actually take action. I always try to add a call to action every so often. Whether it’s asking to go to a link, liking or commenting on a new Instagram picture, or just clicking on a hashtag, it helps keep them engaged.

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Insta Story Challenge + 30 Instagram Story Ideas

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I dropped everything. Packed up two suitcases (and two dogs) and my husband and I moved to Europe from Texas, to travel the world.

Ditch the normal. Create your best life (and blog). Travel, Blogging, Life, and well, everything in between.

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Follow along with the adventures on Instagram!

  • It’s the LAST day to enroll in Instagram for Success!!! I only offer this course ONCE A YEAR. Join 3,000 other students who are killing it on Instagram. I want to help you grow, gain engagement, and monetize your account.
But Instagram is MUCH MORE than just followers and likes. You need a strategy to understand how to grow your Instagram, make authentic connections, and find your purpose. My course, Instagram for Success gives you all the tools and strategies you need. But it’s closing TODAY. Link in bio for all the details on the course.
I KNOW this can help you- no matter what stage you’re in. #heleneinitaly
  • Spring, not trying to rush you but you can come on now. I’ve talked to the other seasons, they’re fine with it. Anyone else feeling a little stir crazy with winter weather? 🤪🤪🤪 P.S. getting a tourist free shot in front of the castle isn’t hard- especially if you get there early. We got there smack in the middle of the day and as long as you shoot up close you’re fineeee #helenelovesgermany
  • Once, when we lived in Nashville, we went camping with our friends. We were sitting around the camp fire and I talked about how invested I was in the Harry Potter books. I was VERY late to the game and just started reading them (yes, only 3 years or so ago🙈. WARNING: if you haven’t yet there is a spoiler ahead.) I was on book 4 and talking about how much I liked Snape. Without warning my friend said, “Oh yeah, Snape kills Dumbledore.” To this day I will never ever forgive him for it 😂 Watching the half blood prince today it made me think of when I almost killed @crendanbox. Forget don’t forgive (right @saramay101?!)
  • I would not be a full time content creator if it wasn’t for a class I took 4 years ago. I wasn’t making money but I just knew I HAD to do something for myself. That course changed everything for me. I took me years to realize this but... it’s OKAY to invest in yourself!
My course, Instagram for Success is officially open. It’s a course I’ve built and perfected over the past 4 years. I only open it up once a year. I’d love for you to join me and thousands of others who have sincerely grown their Instagram with passion and purpose. Link in bio or stories to learn more 🙌🏻
  • While y’all have cute stories of love and flowers my forever favorite Valentine’s story is what I like to call the “Love Comma.”⁣
On V-day 2007ish, Michael visited home from Texas A&M University. We had been dating long distance (we started dating senior year of high school) and I was thrilled beyond belief to To celebrate valentine’s. In my little red dress and lipstick, I went over to his Mom’s house and handed him my handmade Valentine's gift (a picture of us in a frame in which I wrote all our inside jokes around the border.)⁣
His eyes widen as he moves into the living room. “What are you doing?” I ask. I hear him fumbling, and finally say, "Uh Uh UHHH, In HERE. Your um, Valentine’s gift.” I walk in to beautiful light pink roses. Yay! Oh, how sweet, I loved them.⁣
⁣
At the end of the night, I'm about to⁣
leave, and pick up the roses to take them home. His brow furrowed and his his lips pursed as he looks at the bouquet and says, "Oh Helene, just leave them here." I'm so confused, they're my flowers, I want to take them home where I can see them. We go back and forth about why I should leave them there, I'm puzzled. Finally I get it: “These are your Mom’s flowers... aren’t they?” ⁣
“Yes.” He vows to make it up to me tomorrow. ⁣
The next morning he comes to my house. He parks his red truck, which he affectionately called Delilah, and I spy him out the window sitting in the car far longer than I deemed necessary. He finally comes in, and hands me a card. Michael did not write a single word other than, "Love, Michael D. Sula." I look up at him, wide-eyed and say, "All you think of me is Love COMMA Michael?"⁣
⁣
Needless to say, Michael always remember to write a little more than "Love Comma Michael" in a card. And I try to not take V-day so seriously, and just remember it's a "love comma" not the whole story. I know that's a little sappy, but it's true. Happy Valentine’s Day y’all! #heleneandmichael
  • They say your lowest point in life might lead to your highest. I would never have believed that if it didn’t happen to me. Sharing my journey to becoming a full-time “travel blogger” on the Blog today. Honestly, when I started out I had absolutely NO intention of blogging full time. Or even traveling! But sometimes your path shakes out differently (and even better) than you imagine. Link in bio or stories and lots of old blog pics to boot! #helyeahheidelberg
  • “You must strive to find your own voice. Because the longer you wait to begin, the less likely you are to find it at all. Thoreau said, "Most men lead lives of quiet desperation." Don't be resigned to that. Break out!” - Dead Poets Society
SUPER PUMPED about today’s upcoming Instagram Workshop! Talking about finding your voice, growing authentic engagement, photo editing, and my all time favorite secret hack for growing your Instagram and I promise you it has nothing to do with spending hours on insta. Can’t wait y’all!! Promise my hair will not look as crazy as it currently appears on stories. Maybe. #heleneinlithuania
  • Sometimes this app makes us feel like we aren't enough. We need more photos, content, poses, likes, followers, clothes, experiences. I think Instagram is often the lens in which we see the world.
We see ourselves through our Instagram. So if it isn’t performing well we often take that personally. And while I love this platform to share my message, I also am fully aware that it can feel damaging. I think (hope) it's a place where we feel inspired and want to share our best selves, but also showcase those moments that are hard. Because really life is about all of those things and that makes us who we are.
P.S. TOMORROW is the day of my live Insta training and I promise to get deep on how we can find real meaning on Instagram, grow organically, and create a true following. Anyone can have followers, but a community that cares and builds you up is a true measure of success☝🏻
  • Y’all ready for this? FRANCE HAS THE BEST FOOD. 🥖🍷🧀The pastries, wine, and don’t even get me started on the cheese... it’s just the absolute most decadent and sensational. Disagree? Let’s discuss ⬇️ Doing a Q&A on stories and will be revealing more truths 🙌🏻😂 #heleneinfrance
  • What’s the best way to get more engagement on Instagram? Have more people SEE your posts. It sounds simple but we all know it’s not. Instagram can be really tricky and the algorithm updates always keep us on our toes. Today in video 3 of the #instasecretsworkshop I’m sharing how you can be seen and some of my favorite strategies for getting more eyes on your posts. Hashtags, collaborating, landing on the explore page and more. Can’t wait for y’all to see this one! Ps check my Insta Stories for how greatly this can effect you being seen. Just doing ONE thing helped me be seen by an additional 20,000 people!!! Also, I know you guys have lots of questions for the live training so feel free to leave any and all below! What are you struggling with? What are your Instagram goals?! Let’s discuss!

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  • It’s the LAST day to enroll in Instagram for Success!!! I only offer this course ONCE A YEAR. Join 3,000 other students who are killing it on Instagram. I want to help you grow, gain engagement, and monetize your account.
But Instagram is MUCH MORE than just followers and likes. You need a strategy to understand how to grow your Instagram, make authentic connections, and find your purpose. My course, Instagram for Success gives you all the tools and strategies you need. But it’s closing TODAY. Link in bio for all the details on the course.
I KNOW this can help you- no matter what stage you’re in. #heleneinitaly

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