Do a quick Google search of the “Best Time to Post on Instagram.” You'll get 1,000s of results and not many answers. Research used to show that you could post virtually anytime to get a higher amount of likes and interaction. Wrong. But there is a best time to post to Instagram and it usually has to do with where you live and WHO your followers are.

But there's more to it than that. And this post is going to break it down and share how you can find out when your best time to post on Instagram. In doing, you'll gain more engagement and it will help eliminate some of the stress that comes with Instagram.

Why should we post to Instagram at the optimal time?

When we post at the right time, more people will see your post. Basically, one of the ways to master the Instagram Algorithm is to post when more of your followers are actually online. When you do this, they will actually see your posts, interact with them, and then Instagram will continue sharing your posts to a wider audience. Meaning, post at the right time and gain more likes and interaction.

Have I piqued your interest yet?!

I'm going to use myself as an example. If I post something at 1 A.M. on a Friday night, there's a good chance it's not going to be seen as much as a post at 6 P.M. the same day, no matter the picture. My followers are probably asleep or out having fun and not looking at Instagram.

You probably already know this, but the MOST important aspect is having a great photo or video along with an intriguing caption. If you need some ideas for captions check out this post.

the best time to post to instagram


The best times to post on Instagram:

First, these times are central time zone. They might differ slightly for you. Remember, this is UNIVERSALLY speaking.

Right now, (and this post was updated July 2020) the best time to post to Instagram is from 2pm – 3pm on weekdays. And the best day to post is Thursday.

Now the day you post might affect this, so let's take a closer look.


9 am
People are awake, maybe drinking their morning coffee. They aren't commuting to work or answering their first emails of the day.

I know this is a wide range but think of this around lunch time. People take a break to eat, and check social media.

Again, they are home from work, able to scroll through their phones.

The best day to post is Monday according to Huffington post. This is a day that has the best instagram engagement- meaning more likes and comments all around.

Another active day? Thursday, thanks to #tbt.


Saturday at 7pm. This is when people are out and about and might check their phone. Another time is 11pm. It seems late, but you'll also have less competition of others posting photos.

Sunday at 5pm. This might because lazy Sunday is finally settling in, you're no longer day drinking, but thinking about tomorrow's activities and checking your feed.

Sunday 10am -2pm. Taking a break after the weekend and scrolling through Instagram is happenign at this time.

Why isn't this 100% accurate? Because everyone has different followers, in different times zones, with different jobs, etc.
To be honest, you don't have to follow this at all. I don't! I think it's fun to post images more organically, but it's always nice to know.

While all of this sounds great, it's not the end all, be all when it comes time to posting to Instagram. The great news is that Instagram has awesome analytics which will showcase when your followers are more active. For example, since I live abroad, posting at 8am simply doesn't work for me because my followers are USA based and that's actually 3 am in the morning for them. Instead, I typically post around the WRONG time which is 3-4pm!

I can easily look at my analytics and see my followers are based mostly in the US and plan accordingly.

Another app to use, espeically if you aren't an Instagram business account is Iconosqure. This will also help you ,ap out when to post on Instagram:

The bigger the circle, the better time to post.

Remember, in order to receive more engagement, we want to find the best time for YOU to post. To beat the algorithm we want to post so more people interact and how quickly they interact. Which is why posting time is so important.

How to Find the Best Time For YOU to Post to Instagram

I always suggest that you have a creator or business account on Instagram. Having insights helps you find out what's working on Instagram so that you can accurately engage your followers.

Inside your analytics, Instagram gives you lots of tools to help you better understand what content to produce and when.

Next, go to your profile, click the three bars on the top right and click “Insights.” Now click on “Audience.” Here you'll see your follower growth, your top locations, age range, gender and information about the days and hours your followers are most active:

Here you can see based on my stats the hours between 12pm and 3pm and my most active on Sunday. That will help me prepare, so I have a good gauge of the best time to share.
Does this mean I ALWAYS share at this time? No! But it helps me have a better understanding of when my engagement is more likely to spike or that my followers will be online.

Now, this can change during unique times. Meaning, during holidays or global pandemics, the timing might be different.  To build an engaged audience, you need to get to know your followers. And part of that is seeing what time they are active.

Top Tips for Getting More Engagement On Instagram

I suggest taking a look at your followers and seeing what their local time zone is. Knowing this information can help you to more greatly connect and find what works for you.

Weekdays have greater weight, so save your best posts for during the week. That's not to say don't post at all on the weekend, just typically more people are engaged during the week.

Use the tools Instagram gives you.

I suggest promoting your posts on Instagram stories to encourage engagement. I also think using Instagram Stories is the best way to continue to grow your account and engagement. Here's my complete guide to Instagram Stories or check out 30 Instagram Story ideas.

Make sure you aren't getting shadowbanned and using hashtags that help you grow. Here are some of my favorite hashtags.

Don't forget to follow along with me: @heleneinbetween.

Want to see how I grew my Instagram following from under 4,000 to over 140,000 in a year? Get my free guide:

Learn to create an engaged Instagram with this free ebook!

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