Snapchat vs Instagram Stories, plus a free guide on gaining views and followers:
How does Snapchat Work?
First, download Snapchat in the app store. To take videos or images press and hold the button on the bottom middle of the screen. Press and hold for video or just click once to take a picture. Add stickers (emojis), text, or draw all from the top right of the screen. Then, add friends by clicking on the Snapchat icon on the top middle, then type in their username. Watch stories by clicking on the top and watch in chronological order (starting with most recent) or click on the username.
How do Instagram Stories Work?
Insta Stories Pros
Insta Stories Cons
Snapchat vs Instagram Stories, Which Should You Use?
One of the best metrics to gauge interest in either is engagement. If you can actually guage to see how people are interacting, then you'll be able to determine if it's working. Business Insider took a look and found that the audience that viewed a photo or video is usually higher on Instagram Stories, but “retention rates — how long users spent watching the videos and photos — were higher on Snapchat.”
It’s up to you to decide what you like best. For me, I usually get less views on Snapchat because frankly, less people are following me there. However, I like the interaction there much more. More people tend to respond to what I have to say and I just genuinely like to use the platform.
I also prefer to watch Snapchat, you can find me @helenesula. They seem to have less bugs. Sometimes Instagram will show me the same image or video over and over again and it drives me nuts so I just give up. I also like adding in the geo filters, especially since I travel, and I want to designate where I am. I like Instagram (@heleneinbetween) as a way to tell a story and share my best pictures, espeically when it comes to my journey of moving abroad.
My friend Taylor prefers Insta stories. She has a strong audience there and uses it in a way that everyone who follows her wants to watch her stories. Side note, you should follow her, she’s hilarious (@thedailytay).
My little sisters (who are 22) wouldn’t dream of uploading a video to Insta stories. They use each platform for what it was intended for. Plus “mom is on Instagram.” Meaning, what they upload to Snapchat isn’t necessarily what you’d want your mom seeing.
Many view Snapchat as more casual and interactive. You basically upload and go, where as with Instagram you craft a more elegant look at your life. I personally like to keep these somewhat separate but I can definitely see the benefits of both. I really think it’s a personal decision and depends on what kind of “material” you’ll be sharing.
As a social media marketer, I pay attention to different social media trends and try to see what sticks and what doesn't. When Periscope came out, I said, “Pass.” But I don't think that's the case with either Snapchat or Instagram Stories. They are both here to stay because people have created loyal followings on each. My best advice is to test each and see which one you like best. Play around with both and you'll find your groove.
So, now I ask you, which one do you choose? Discuss why you use it in the comments below, I’d love to hear your opinion!
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