There is A LOT of talk about how to make Instagram work for you. I don’t know about you, but it seems like everyone and their mom has an Instagram trick or tip. But one thing you can’t ignore: hashtags work.
Why? Because hashtags are the best organic way to connect you with other users. Period. I like the fact that Instagram has kept many of it’s native design and following elements. It’s not that easy to be found, unless your hashtag game is strong.
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Create a clear, recognizable hashtag
As for the more general hashtags, think again about your overall feed or aesthetic. What’s a hashtag that people could use to connect? Maybe your feed incorporates a lot of color, so you could come up with a hashtag centered around that. Maybe you feature animals, combine your name or your blog name or anything related to you plus the concept of the hashtag. This way it becomes more recognizable.
OR, create an event hashtag.
I adore event hashtags. We mainly see them for weddings but they can be a great way to get others to notice your event. Meg, @mo_meg, created one for her pinterest workshop (#performonpinterest) and it was a total hit! I found myself clicking on the hashtag to see what others were sharing and doing. Even if it’s not shared 1,000s of times, this is a great way to up your Instagram game and get noticed.
Share your hashtag
You can also host an Instagram challenge or contest revolved around your new hashtag to really bolster its appeal.
Create a trend
Now, we don’t just want a hashtag that we can use, we want it to trend. A trending hashtag means that lots of people are using it which means hopefully more eyes are on your content. So continue to post relevant content with your hashtag. For example, I love the hashtag: #ABMTravelBug and the creator, @abeautifulmess uses it to showcase gorgeous travel related photos, usually with colorful themes. The account also posts relevant content WITH the hashtag.
Make sure, like always, you’re posting kick ass content. Don’t post crap. No one wants to see that. Posting quality consistently is key to gaining and growing your following as well as your hashtag.
Interaction is Key
Okay, you’ve created you’re SWEET hashtag, you’ve shared it, and you’re starting to get people to use it. Awesome. But you aren’t done yet. The next step is the best one: interact with those using it. Like their photos, follow them, you can even repost them!
How many times did I say hashtag in this post? Good lord.