I've been blogging for a while now, and there's one thing that I think really works when it comes to my blog. There are plenty of social media tips, using analytics to see what works and what doesn't, sponsoring or advertising on other blogs, the list goes on and on.
But something that comes up over and over again is how to really make your blog matter, grow your following, and continue to be authentic in your writing. How can you do this? I'm not saying I'm an expert. But I do know what's worked for me. And the answer is very simple: Be consistent.
I blog 5 days a week. Sometimes more. Sure, every now and then I'll skip a day here and there. But even when I travel (like when I go to Vegas this week and next) you'll still see posts from me.
Why? Because being consistent in my writing helps me to grow as a writer. It also forces me to set a schedule and make it a priority to spend some time on my blog.
This coming week is incredibly busy. I knew it would be. So I spent a large chunk of my Sunday thinking about posts and how I would organize my week. I scheduled posts, social media shout outs on hootsuite, and made a checklist of what needed to be done before I left.
So to me, consistency is the best thing you can do for your blog. But there is a caveat to that, it can't be crap. The content needs to be interesting and something people want to read. Again, this isn't something I always excel at, but it's something I strive for. Writing consistent, compelling content (and add in a little bit of luck) and that is how a blog really grows.
Do you agree – do you think consistency is key?
