Last week I was asked on twitter why there was a difference in her blogger stats and Google Analytics. Google analyics can be daunting. So I wanted to make a Google Analytics tutorial for bloggers to help you out. Here's the basic answer I gave:
Copy and paste it into your blog's template (to get here go to your blog–>Template–> customize HTML) And add the code just before the closing </head> tag.
Here's some of the things I focus on for my Google Analytics.Overview:
This will give you an idea of the number of visits to your blog. You can break it up by Hourly, Day, Week or Month. At the top right, you can set a date range for the stats you want to view.
Below that you can see it broken down even more.
If you click on the left hand side, then click “Real Time” then overview, this will break down what's happening on your blog, right now!
You can view who's on your blog, from where and what traffic sources led them there.
This will also tell you whether it's a new or returning visitor to your site. Now this isn't one of those creepy tracking sites where you can see some one's IP address. This is just going to tell you what sources they are coming from. IE, Twitter, Bloglovin, another blog etc.
The next thing I like to look at is Traffic Sources. This gives me an idea if anyone is referring to my blog in their posts, so I don't miss it!
On the left had side click on Traffic Sources –> Social–> Trackbacks
This will give you the referring URL, the page that it's linked to, and the number of times someone clicked on the link to go to your blog. If you click “More” you can view Page, to see what the link of your blog it was referring to or if you click “View Trackback” this will bring you to the blog that linked to you in a post!
I also look at the “Overview” section under Traffic Sources to get an idea of what is bringing traffic to my blog. It breaks it down in an easy to read pie chart for:
Also click below overview for “Network Referrals” to see what social mediums bring the most traffic.
Click around and find out what you like. You can even make custom reports and set up tracking!