Is It Okay to NOT Have a Niche Blog?

There is so much information out there about blogging. But one question that seems to come up all the time is: do I HAVE to have a Niche? Is it okay to not have a niche blog? First of all, what is a niche blog anyway?

A “Niche Blog” refers to creating a blog for a specific and targeted market. This is a blog that focuses solely on one topic. For example, a blog that focuses on digital photography. Or, a women's maternity fashion blog. Or, a cooking blog with gluten-free recipes.

There is a bit of debate on whether or not you can still be successful if you don't have a niche blog. I'd like to prove to you why I think you can.

To me, the most important aspect of any blog isn't content, it isn't social media stats or pageviews. You have to want to blog. You have to enjoy the process and continue to want to blog. Otherwise, you'll get bored and sick of blogging. If you don't love it, you'll quit.

Whether you have a niche blog or not, you have to care about your blog. Many claim that in order to be a successful blogger (however you define that) you need to first have a niche.

I disagree.

Here's why:

When you first start out blogging it's not always easy to pick a path. You might be talking about one subject or another and you might feel cornered (not to mention stressed) to pick one blog topic only. What if you change your mind or no longer feel passionate about the subject? Then, you feel trapped to keep up a blog that no longer has meaning to you.

Think, for a second, of any of the radio shows or talk shows or morning news programs that you listen to. Do they always stay on one subject ONLY?
And do you know why? Because they are constantly using interesting, top-of-mind news and content that's interesting to the viewer. They seamlessly switch from subject to subject, keeping us engaged the whole time.
You are allowed to do that too.

Story time: when I first started my blog it was called “Do Dallas Cheap.” The idea was that I would scour the internet to find deals of the day in Dallas. I compiled a list of the best deals, day-in and day-out I created a post with all of the deals and my recommendations.

I hated it.

Sure, I had some hits. But I couldn't force myself to write like that anymore. Then, I decided to go personal. I wrote about my life and also included a deal or two. Then I nixed the whole “deal” thing and blogged about what I wanted to. I wrote about traveling, breaking my ankle, my marriage, blogging and social media.

I loved it. Not only was I getting more comments (which I wasn't before) I felt like I was being true to myself. And it made all the difference.

I wanted to blog more, and as I did I learned about which topics I liked to write about, which ones my readers gravitated toward, and which fell flat. I created a “lifestyle blog” that I cared about and my readers were interested too. My blog grew more and more because the content I produced was better. It no longer felt like a chore to produce.

Now, onto the real question: Can you blog without a niche and still be successful?

The answer: HELL YES.

First and foremost, I'm doing it. I'm a full time blogger who makes her income off her blog and I'm doing it without a niche. Want more examples? Here you go, full time bloggers, no niche:

The Daily Tay
Cupcakes and Cashmere
A Cup of Jo
The Bloggess
The Sunday Chapter
Love Taza
The Londoner
The Every Girl
Gala Darling
Career Girl Daily
Mollie Bylett
The Freckled Fox 

…. to name a few. These women are all kick-ass bloggers that have made money blogging and chose to never pick a niche.

Now, I'm not saying niche blogs are bad. If you have a niche blog, great! But if you don't it's totally okay and you can still be wildly successful.

I'm a passionate person with multiple interests and my blog is a reflection of me. I chose to build a brand out of myself, not an area of expertise or specific interest. 

 Of course, whatever you choose, it takes hard work and dedication. As long as you're passionate, you can find the right approach that works for you. Just know that a niche blog doesn't have to be the only path.

Whether you choose to have a niche or not, you can create a successful blog.

We all start at “0”. No one starts out with followers, or page views. We are all learning as we go, and we all have to make our own path, however we choose. That's why I hope to always be someone that helps and encourages other bloggers. Because really, we're all in this together. 

The question is: How do you build traffic to a blog (niche or not)? I believe you need to start with a great blog post. Here's my checklist for the perfect blog post. Grab my free checklist below:


Do you think it's necessary to have a niche blog?

  photo signature_8.png


[…] Voice Amongst the Noise‘ by The Monday Project over on Blog & Beyond, then read ‘Is it okay not to have a blog niche?’ by Helene In Between. If you need help choosing a niche to start with, visit Melyssa […]

[…] Is It Okay to NOT Have a Niche Blog? (Helene Sula bloggt seit 2011 auf “Helene in Between” über viele verschiedene Themen, sie hat über 100.000 Leser im Monat und lebt gut von ihrem Blog, ihre Posts werden unzählige Male in den sozialen Netzwerken geteilt) […]

[…] Helene in Between – Is it okay to not have a niche blog? […]

[…] read Is It Okay to Not Have Niche Blog by Helene recently and it got me thinking. What do I enjoy writing about? Why do I write about […]

This is helping me so much! I’ve always wanted to blog and about a year ago I began reading all sorts of advice articles on how to make a successful blog. Most of them, if not all, mentioned finding a niche and why it is important, so it got a bit stressful for me. I have lots of interests and things I want to talk about from beauty products to video games and art supplies. I can’t pick just one-two things that go well together and write about that to no end. I’ve made lists of blog post ideas but when it comes down to it, I don’t feel like forcing myself to write about something I have no inspiration at the time. Thank you so much for clearing this out. You saved me a lot of stress and worry. I personally prefer reading about pretty much anything as long as it’s authentic and shows the writer’s pleasure in it.

Hello Helene, `I´m so OMG – thank you` too!!!! as everyone here who found your post. I opened a wordpress account back in 2008, I have blogged and deleted posts without published, but today you´ve gave me the inspiration I was looking for.

I was sad this morning cause I´ve notice that the three most important people in my life are always interrupting me when I’m starting to talk and never let me finish my thoughts, sometimes this attitude leads to badly misunderstandings and I realize that I have to learn to be in silence against my wills and that thought by itself was enough to make me feel sad, so I was like this: `if I had started a blog I would have a place to share now, but I do not have a niche`, and posted it on google and here I am. Thank you so much again. This time I will start this blog for sure! Even though I might make many posts in Portuguese for Brazilian audience but I’ll make sure your name and web address still be remembered as my final inspiration.

Marcia Martins

Great post. I’ve been searching the net for that answer, so glad. I guess the main aim is to find your voice through your blog and writing, true fans will like what you have to say about anything, like true mates. My blog started as a teaching English site, but since then I’ve gone on to write about living abroad, expat life, and am now about to publish my first novel. Hopefully my fans will stick with me. Thanks again.

OMG THANK-YOU THANK-YOU THANK-YOU! NOW maybe I can start my damn blog,that’s providing I can ever get it to look how I want it to #wordpressisevil I used to blog for years before blogging was cool and I’ve been wanting to blog again but being incapable of choosing a niche is what has held me back. This is a very heartening post. I have tweeted it, added you on instagram and posted it on my new facebook page. When I have more than 2 posts on my blog I’ll link it there too. You have no idea how relieving this blog post was. <3

It 39 S Not Always

[…] raging and I needed it. I will probably come back every now and again just to re […]

I tried giving my blog a niche of ‘productivity’ and after three posts I was burnt out and couldn’t think of anything more to write about. This is when I decided ‘lifestyle’ blogging was the way to go. I can write about anything I want.

I do believe in having a focus though, like knowing which audience you target (age).

Palesa | http://beingpalesa.com

Heather Hice-Mccray

I loved this post! Thank you for sharing it. It definitely helped me come to terms with not picking a niche.

This post was so refreshing and reassuring. My blog won’t have a niche, it’s a personal website that I hope people will be able to relate to and be interested in, and I worried that this would make it impossible to have any success. Your blog has proven me wrong! Thanks so much xx

It 39 S Not Always

[…] nitely encouraging and I needed it. I will probably come back every now and agai […]

Oh My Goodness! I so needed to read this. I blog mostly about creativity but often want to write other things and feel that I am not “supposed” to based on blogging “tips.”I am more encouraged and sure about what I want to do simply by reading this post. THANK you so much for sharing.

Thank you for such a wonderful post! It is definitely encouraging and I needed it. I will probably come back every now and again just to re-motivate myself. I just started my own blog, Neko Mego and I just published my first post. I quoted you and included a link so others can find this post too. Thank you again!


This is exactly what I needed to read!!! Thank you!! I was starting to feel obligated to pick a niche when I have so many things to share about!!

Melissa – http://elephantontheroad.blogspot.com

Your comment is awaiting moderation.

I’m so glad I found this post! I’ve felt really discouraged because everyone is telling me I need to have a niche, especially when trying to create my logo for my blog. I am a brand new blogger, not even launched yet, and I just can’t pick one single thing! Thanks for this encouragement! – Alison


Thank you for this post! I see so many blog sites saying that you HAVE to have a single topic, but honestly I have SO many passions I can't pick just one. I was really beating myself up about starting a blog without a niche. Thank you for telling me it's okay. (:

Totally needed to hear this today! This is so encouraging! I have been blogging for over a year. I mainly focus on beauty and subscription boxes. However, I started wanting to live a healthy lifestyle and formed a group known as Chubby Girls Get Skinny. It doesn't fit into my "niche" which I really don't have. I listened to a class today on picking your niche and I was so overwhelmed and felt like I had been doing everything wrong. I don't want to just write about one thing. I love so many things and my blog should be a place I am proud of and my readers enjoy. Not all my readers will love everything but my blog makes me happy. I am learning new things every day and I just truly love meeting and interacting with other bloggers! This post is amazing and I just wanted to THANK YOU so much for writing this! I am going to keep writing what I love and grow with my blog! You're the best and I am totally going to be following you! You have gained a new fan!


Thanks for writing your post! I'm glad to know that I wasn't so crazy after all to create a non-niche blog 🙂


This is encouraging! I guess it's my first time to have read a contrary to the most popular advice of having a niche before you even start your first post. I'm also blogging all sorts of things and I'm enjoying it, but everytime I hear experts say same thing about niche, I'm having second thoughts if I need to go to that path. With this, it's clear to me that what I love to write is what I have to follow. Thanks a lot, Helene! And hopefully I'll get successful, too. 😉

Adel C.

You rock. Thanks! ~ Jenny, the bloggess

THANK YOU !! Thank you for this amazing post.
6 month ago I decide to become freelance (I work the week end ad freelance, and have a day job to pay the bill). I want to be a famous blogger and graphic designer. Well I just don't want to work for a boss anymore.
So since 6 month I read a loooooooot of blog post about "how to make money with your blog" and EVERYONE talks about the niche. I have a lifestyle blog since 4 years who's moving with me (I used to talk about nail art, now about self development). So when I read all these famous bloggers talking about the niche, I tryied to find one. With no success of course. Since 1 month, I'm totally discouraged. And now I'm reading your post and feel so much better !!! Thank you !
you have absolutely right, we just have to be ourselves.
Thank you so much for all this hope you're giving to me

(PS : sorry my english, I'm belgian / french part)

I love this! I've been feeling all the things you described here, i'm rebranding my blog to be less focused on just one topic but it's really draining and simply doesn't work for me.

I've read so many articles that have told me that I needed a niche for a successful blog. But I too was also not happy about. There was not one subject that I only want to write about. There are a lot of things I enjoy doing. Thank you for this post and reassurance!


I have a focus group but I recent came into a niche im zoning in on- i miss my other posts that cover a wide variety but the nich ive found to have a passion with has so much to write about, I won't really have time for anything else- well at least i enjoy the topic 🙂

I feel this! I don't have a niche either, and I love that you gave some examples of blogs that aren't "niched" but still do very well. The Every Girl is one of my favorites, and I actually like that I can go there for different things!

Angelina Is | Bloglovin'

Of course I totally agree, seeing as I'm like you with no niche! After all, I started as sports ONLY and that got me absolutely no where!!

I love this! I see so many blog gurus preaching about target audiences, which ties into niche building! It is all fine and dandy, but when you get so specific that your reader is a "25 yearold, cat lover, who wears black only, shops at anthropologie and only drinks her coffee black".. it gets a bit ridic.

OMG! Amennnnnn!!!! My first blog was dedicated to weddings. I was an assistant wedding planner at the time and weddings were my life. After blogging about weddings 2x per day for 2 years, it's safe to say that I absolutely hate weddings!!!! Blogging became a chore and I had to drag myself it sit in front of the computer. It was terrible. I started my lifestyle no niche blog about 5 months ago and I'm so in love with it. I share beauty, fashion, home decor, my weekend trips, and all sorts of randomness. I couldn't be happier. Your post just made me feel so much better. Everyone keeps saying pick a niche! I just don't wanna blog again for 2 years and then hate it. Thank you for this supportive post!


As a non-niche blog, AMEN. I can so appreciate this post. Preach

I totally agree. It's not a bad thing to have a niche blog, but I couldn't ever have one, purely because I change my mind in life every 5 seconds as it is, and (hopefully) my blogging reflects that!

Meg | A Little Twist Of…

I've actually been thinking about this the last few days whether my blog needs a niche. I've been writing my business plan for my blog and a lot of them says you need to focus on something, but my personality range is so big that its kinda hard!


fabulous post. i totally agree. as with most things, doing it one way is fine but it's also fine to not do it that way, if that makes sense. some niche blogs work fabulously (like recipes / fashion) but you're right, you have to want to blog regardless of what you're talking about. and some people just want to talk about everything!

Yes, it is certainly ok to have a nicheless blog but it's also depends on who you are and your personality. Some people, like me, need structure and balance in order to get things done. I started my blog off as a lifestyle blog and I found myself completely lost and unhappy with myself! I needed direction and discipline and niching down allowed me to have that structure.

On the other hand, some bloggers, like you and many others, don't need a niche at all and find success. And I think that's awesome that any blogger niched or nicheless can find success, grow a loyal tribe, and enjoy what they're doing! (:

– Juliet from http://www.thelittlejewelsoflife.com

Oh, I definitely think having a niche blog can be awesome. I specifically said- do what works for YOU! I just wanted to stick up for those that do not have a niche.

YES. I feel like people who only blog about one thing burn out a lot faster and also get bored, which definitely shows in their posts.

I would argue there is a difference between "finding your niche" and having a "niche blog." A niche blog, as you described, focuses on a subject matter for one particular group of people. "Finding your niche" is about finding your place within the blogging world. That might sound pedantic (sorry) but I think it's true.

All the blogs you mentioned have a clearly target audience and have essentially found their own niche.. they just don't have niche blogs per se.

I completely agree with you though – I have a blog that doesn't have a specific niche; it's a lifestyle blog that covers everything from fashion, beauty, to advice posts for small business owners, blogging tips, etc. Sometimes I worry the content is too broad.. but it gets +50,000 pageviews per month so I'm doing something right! ;))

I wish I could love something so much to focus solely on it on my blog, but I feel like my interests are so varied that it would be impossible for me. But thank you for this post! It definitely makes me feel better!

Thank you so much for this post, Helene! I see a lot of different posts talking about having a niche for your blog and whenever I look at mine I'm just like, "What the heck is mine about?!" But reading this makes me more comfortable knowing that it's okay just writing about me and my life. If people are interested, then they'll read!

Totally agree. To be honest, I'm not a big fan of niche blogs. I like to read content on a variety of topics, rather than the same type of thing every day.

One thing I have noticed about niche blogging is that with such a limited topic I think they have to recycle a lot of content. This is why I have a hard time following fashion or finance blogs for example. Nothing wrong with that, but you read them long enough and it all starts to blend together.

I love this so much! I'm so glad I don't have to have a "niche" to have a successful blog or else I'd fail dramatically. You & all of the other bloggers you listed are so inspiring to those of us who aren't full time bloggers but dream of being it someday. Thank you so much for taking the time to help us grow our blogs! I love this blogging community!

I love this post!! Thank you! I've always wondered if I'm setting myself up for failure by not having a niche, but now I'm just going to keep doing me!


I definitely thought when I first started my blog that beauty, fashion and lifestyle would be a great combo of posts, but then naturally it just became beauty and makeup <3


Before I started my blog, a friend told me I should start one on fashion…ya know, "cause I love it." Even back then I knew I couldn't focus on one thing, nor did I want to ostracize people and limit my audience. Men wouldn't read it, and women who didn't really care about fashion would either. Not to mention, I love to write and I ESPECIALLY love creative/humor writing, and those things don't really go along with outfit posts. No offense to those with food/craft/fashion blogs…it's just not for me. I want to write about whatever it is I want to write about — no matter how random it is. 🙂 (And those blogs — like yours + Taylor's — are the ones I love reading most. So.)

AMEN. I tried to be "nichey" for a while but then I realized it was totally limiting me so I decided "screw it," and wrote about what I wanted and suddenly I wanted to blog more than ever. It's so freeing!

Emma | Seeking the South

I struggled with this for a while!! I think narrowing down my focus to a few topics helped me really find my vision, but there is no way in heck I could JUST post about one topic. I am conducting a reader survey right now and my readers are completely divided in what they like the best. It's a good feeling when they all like my topics! Great post, girl.

I love this post! I have never wanted to have a niche blog because I'd grow tired of talking about the same thing after awhile, but so many people talk about the need for a niche. That radio show analogy is a good one. Thanks!!

AMEN! Niches are fine for some people, but I think there is a reason so many fashion bloggers have themselves categorized under the misleading tag "Lifestlye" on Bloglovin.

Thousand times yes! My life is too all over the place to stay focused on just one topic, and all my favorite bloggers are the ones that write about several topics, it always keeps things interesting.

I agree too… any given day I might want to write about some totally random thing. I think it keeps people coming back too, at least non-niche blogs are my favorite ones to read!

I totally and completely agree! I think having no niche keeps it interesting and fun!

I don't like to read the same content every day, so there's no way I'd want to put out the same type of themed content every day. We are so much more than one thing, might as well share it!

Thank you! I needed to hear this. I am so sick of that idea! I'm happy that it has worked for some people, but I wish they'd stop claiming that everyone needs to go that route.

Absolutely not.. I follow a few niche blogs (mostly food ones) and I pass over a lot of their posts.. because I don't think that certain meal sounds good, or I'm not in the mood for a recipe… whatever. The blogs that switch it up always keep me intrigued… I agree that as long as you enjoy it, it will go well. I love such a variety of things, my blog naturally is going to be a bit all over the place, but so am I… so… so far it's working!

I like the idea of having a niche blog but I just haven't found it yet. I think I am getting closer though! I look forward to checking out this new worksheet.

For the longest, I was wondering did I need to make my blog about something. Should I write about a certain topic? When I tried to do that, it just didn't feel natural. People liked what I wrote, but I wasn't happy. So I see exactly what you are saying because now I write stuff that I like and want to write about. As long as you are happy with what you write, people will read the emotion through the post.

I'm always impressed with people who have the time (and money) to produce the same type of content several days a week whether it's fashion/recipes/travel etc… I started out thinking I'd have a fashion blog, but I can't afford several new outfits/accessories a week so I transitioned into a fashion and lifestyle blog which is the perfect fit for me. Such awesome advice and inspiration <3

Green Fashionista

FIRST COMMENT. also yes it's okay. Also thanks for the tag! wishing I didn't have such a dumb shitty post up today.

Add Your Comment


Follow Along on Instagram

Get on my email list! Filled with tips on blogging, growing your insta, and traveling the world.

Pin with me!

Refined Theme