How To Find Your Blogging Voice

Picture Ariel in “The Little Mermaid.” That red head knew one thing for sure: she wanted her man but more than that, she wanted her voice back. Why? Because if you don't have that, then how can you truly be yourself? *Cue dramatic Disney orchestra music playing.* Forget the idea of a niche. Take away the notion of pigeon-holing yourself into a category. Almost every successful blogger that I read talks about multiple subjects. But they don't just stop there, they have a voice. They have a unique way of writing, talking, or editing that makes you realize: “oh yeah, that's definitely THEIR post!” Not only is this important to help with recognition, it forms your brand and helps you continue to drive meaningful traffic to your blog. The absolute best way to stand out online is to find your voice. Creating your blogging voice will solidify your place online.

Finding your voice helps to form your brand & continues to drive meaningful traffic to your blog Click To Tweet

There are billions (for real) of bloggers. It can be seriously difficult to figure out what makes you unique. But when you craft a blog post that's full of your personality (you-isms) then you succeed in singling yourself out from the crowd. If you've ever read a blog and said, “Oh hell yes, that girl should be my friend!” Then you KNOW that was her voice shining through.

But, what is a “blogging voice?”

To me, this is the way you write, your tone of voice, and the type of words and sayings that you use. But it's so much more than that. Realize, not everyone is going to like your voice. That's okay! If we were here to be everyone's friend we'd be instantly lost in the sea of bloggers. Just like on The Bachelor, you gotta be here for the right reasons. And that means staking your claim online. Ask yourself: why are you writing? What message do you want to get across to readers? WHY should they read this. To learn more about this topic, check out my post on writing “Foundational” content. This is content that will continue to boost your blog for years to come.

As for your voice, know that it can change and adapt. It does take some work, but I promise you will figure out what works for you. I think many of us think of a voice as the exact words we use. While that can be part of it, it's not everything. There is a blogger that, to me, writes in a nauseating way. While that might work for her, using these cutesy phrases bothers the shit out of me (she probably would not cuss on her blog.) Many think they need to stick to a script and need to have a certain way of talking. I think there are multiple ways to approach your voice, so let's get to it.

How To Find Your Blogging Voice


Before you can get into the specifics, you have to know what you are passionate about. What makes you angry? Excited? Knowing these things will help you figure out what to write about. No matter what you're passionate about or what subjects you're writing about, infusing your personality into your writing is paramount. For me, I love traveling. Despite not always writing about my travels, I think you can get a feel for that no matter what I write. I also love EDM music, dogs, queso, lipstick. Blogger Sarah of Venus Trapped in Mars loves pizza. ALL of her readers know that. And that aspect of her online (and real) persona helps build her an engaged audience.


When you talk to your friends and family, how would the describe you? Are you outgoing? Make bold statements? Quiet? I tend to be bubbly, over-the-top, and overly energetic. One of my good friends Sara described me as, “using superlatives more than anyone I've ever known.” It's true. I tend to say that this or that is the “best” or “worst.” I don't feel very in between about most things. Despite the blog name. I recently made a book review in which I wrote, “Anyone leaving 5 stars was clearly paid and might have a brain aneurysm.” The author reached out to me personally after my comments.

The idea here is that you can write in different ways about all different subjects, while including your personality. Infuse your quirks. I love how Happy to Wander does this with her posts. Anyone can write about their travels, she does it in a way that makes you want to her email her immediately and say, “umm hi can we be friends?” As in, I literally did that.

Tell a Story

One thing I often note from bloggers is that they give the facts, straightforward. While that's great, and I thank ya, I want to know about you. The point of a blog is to gain a unique take on something. One way to do that is to tell a story. This is one of my favorite ways to infuse personality. Hence the story about the book review above. If you are having trouble coming up with words or phrases, don't fret. Just focus on creating a story that your audience can relate to. Certainly, you have a personal experience that relates to what you're writing about – so include it!

Taylor of The Daily Tay is full of story gold. As a natural storyteller, many read her just to see what she'll write about next. Despite writing about a myriad of subjects: her life, t-shirt biz, dogs, and thoughts, people continue to come back to read because her voice carries each story. Remember, your story doesn't have to relate to every single person. I love reading Chelsea from The Girl Who Loved to Write, a lifestyle blogger that also focuses a lot on her kid. I don't have kids, but I love reading her posts. She just writes in a way where you want to get to know her better and continue to read each time she posts.

Finish the thought

I read a blog post recently because the title spoke to me. It was something about how to learn to be your best self in your 30s (news flash, I turned 30 in January, despite feeling about 14 years old.) While the article was good I felt my attention drifting. What was the point? I came to the end and she made no real definitive statement. In fact, I left the post feeling like I wasted my time. It's so important to have a POINT to your posts. Why are you writing this? Better yet, why should I be reading this? If you don't know the answer, go back to the drawing board.

Stephanie of Not Entirely Perfect has this magical way of talking about minimalism. She's also a list wizard. Seriously, she sets her mind to something, then does it. I need to learn to do that. I feel like every time I read her posts she has a clear goal. She is telling me exactly the point and I understand it, every time.


I can't tell you enough how much you learn when you read. When I read a book I love I write in the margins. I turn over pages. I circle. I did this recently with some books I was reading because they just spoke to me. I love to read books I wish I could write. I am constantly inspired by other bloggers, authors, and podcasters and think this is one of the best ways to find YOUR voice. This isn't copying. This is reading their nuances and recognizing how they align with your own.

While I don't sound at all like Lauryn of the Skinny Confidential, I am mesmerized by her strong voice on her blog. Even if I read one sentence, I know it's her. She has a way of writing that sounds exactly as if she were speaking aloud. And while she can be controversial, people flock to her brand of jargon.

Bloggers “voices” I love:

Venus Trapped in Mars

Happy to Wander

The Daily Tay

The Skinny Confidential

The Girl Who Loved to Write

Not Entirely Perfect

Carrie Bradshaw Lied

Mallory Ervin (Youtuber)

Having a voice for your blog is essential. It's what ties together the words to an actual story. Your audience will continue to swell when you point them in the right direction, and often, that means crafting your voice.

I'd love to know your favorite bloggers to read that have a stellar voice?

FREE Blog Resources!

Free resource collection for bloggers

Get access to the resource collection! Free tools, ebooks, downloads, and more! Join 35,000 others who have access to this exclusive library!

Powered by ConvertKit

FREE Blog Resources!

Free resource collection for bloggers

Get access to the resource collection! Free tools, ebooks, downloads, and more! Join 35,000 others who have access to this exclusive library!

Powered by ConvertKit

[…] The top two tips I found was, (1) to know your audience and (2) be original. In her article, Jeni suggests that when you are writing it is important to know who you are talking to and that you should talk to them with your own voice. “To truly connect with your readers and build a community around your blog, you’ll need to do it with your own voice, your own style, in your own way…and with your readers in mind.” It is easy to overcomplicate things isn’t. What would happen if you thought of each post as a conversation just between you and one other person? How would that change your conversation? (These tips can be found at  heleneinbetween.com) […]

[…] rest of the piece, but also your entire brand and how you represent it. Your voice contains your passion, personality, and your brand’s story. Around here, we go for a snarky and sincere voice, because we know the struggle of dealing with BS […]

[…] Blogging is a great way to let your customers see the real you! They want to connect with the person behind the product or service. How will you connect with them? Let your personality shine through with the way you write, and the tone of voice you use. Helene In Between couldn’t have said it any better in her blog post “How To Find Your Blogging Voice.” […]

Lisa Landrum Henson

I’ve had a blog for a while, but haven’t made much of it. Your post is giving me lots of food for thought and hopefully some new direction! Thank you for sharing.

i had to actually write notes from this i enjoyed it so much! i am an aspiring lifestyle blogger and this was very helpful to know. thank you so much!

I’m so happy to hear that Tamara!! Thanks so much for reading 🙂

I have yet to have found a favourite blogger but I know I have been coming back to yours quite frequently. It’s true about finding your voice. Some bloggers or should I say most bloggers that I know off in Malaysia has this thing where they just love to promote stuff without actually giving it much thought, (honest) review and effort, which kind of bums me out. But nevertheless I still love writing and I am actually glad that I have found your blog along the way too!

Truly an inspiration for me!

Oh yeah I’ll go ahead and be your favorite, it’s fine :)! haha jk. I hate reviews unless someone is REALLY into it!

Christine Windsor

You are so helpful, thank you. I have literally just started and I have attempted 3 articles. I have no idea why I started but I am loving it. Check it out and let me know if you hear a voice. Any advice is very much appreciated.


This post came at exactly the right time, I think. Storytelling is a passion of mine, but my creativity has been blocked by my worry that I AM NOT GOOD ENOUGH THIS DOESNT MAKE SENSE NO ONE WILL READ IT AAAARGH, and it just creates this horrible cycle where I write awful things because I think that’s what people would like and then I feel insecure so I change it up again. Rinse, repeat. While I know it’s important to find my voice (you just explained why!), reading the comments here let’s me know that it’s okay to experiment and to take my time to find a voice that will attract readers, but most importantly be true to myself and my experiences. How long did it take you to be comfortable with your blogging voice? Did you get to a point where you wrote something and were like “omg this is it!!!”?

Great question. Honestly, no! I know that’s probably not the best answer. It just took time to think about it and figure out my writing style. What I realized was the more that I was myself, the better.

This is such a great post and a really important topic. The blogs I end up following for years are the ones whose voice I really connect to.


Awesome post! I think I need to implement your tips on my blog more often. One blogger whose voice I just LOVE is Erica from Coming Up Roses. I could read only one sentence and know it’s her. I think her blogging voice totally fits with her bubbly personality!

Awesome post! I needed this right now. Just launched my blog (yesterday!!) – I don’t have many posts up right now because I’m having a hard time finishing anything I start! I feel like my voice is not yet well-defined, so this was super helpful. Thanks, Helene!

This is awesome for new bloggers and a great refresher for current bloggers to help them along the way! Great read!

I am not a new blogger but I still really enjoyed reading this. There are good reminders about connecting to your authentic self.

I really appreciate this. Honestly, as a new blogger I’ve been struggling with the idea that I have to find a “niche.” I feel like I want to write about anything and everything that feels real to me…which means food, life lessons, travel, love, music, poetry, and so on. I felt some nice solidarity getting grounded in the reality that it’s the VOICE that matters, not the content. Thanks for that. Glad I read this! <3 @alexjbrownmusic

[…] Helene writes about how to find your blogging voice. […]

Stacey Billingsley

This is something I’m beginning to think about more. I’ve been a blogger for three weeks! I am trying to soak everything in. Thanks for giving me some ideas to ponder.

So this was really inspiring and absolutely true. Lot’s of great points you touch up on. I also believe that you have to find a way to show your personality and voice through your articles. When my editor flags some of my writing for a “better” arrangement on sentence structures, or other formal corrections I have to pick and choose what I edit. If I feel like it takes away from my personality than I leave it alone. Overall great article, thanks for sharing! 🙂

Becca Horan Carnahan

Great post! As a new blogger I was wondering if my niche of “life is funny and I like to write about it” was really nichey enough. But I just wanted to make people laugh and write in my own voice on whatever nonsense I was spouting that week. I’m feeling more confident that I’m going in the right direction now so thank you! Also found some awesome new voices to follow through your suggestions. Keep on crushing it, Helene!

Love this! It’s why my blog has always been for me! It was a selfish project to self better myself and if people enjoyed it along the way great!
One of my fav bloggers is
She is such an honest voice for all women and parents alike xxx

Hi Helene,

I loved reading this post! I will definitely have a look at the bloggers you mentioned!
If you ask me one blogger, I would definitely say Kayte from http://www.simpleandseason.com. Her writing is unique and her story telling is really great.

I would also mention having a voice is also about HOW you promote your blog stories on social media. For me this is still a learning process. I think I am doing well on Twitter and Instagram but still have to figure out things with Pinterest.

Thanks for a great read!


Yes yes so much yes! I think having your own unique voice is the most important when it comes to blogging. People come back for your voice even if your life is totally different than their own. Like you said, not everyone is going to like your voice and that is okay…having a voice that everyone likes is essentially having a voice that is BORING. Who wants a boring voice?

Of course thank you so much for featuring me and my boyfriend Pete Za. It’s also fun, as a writer who tries to keep a specific unique voice, to have people think of YOU specifically when they see certain things. For example, I love that everyone sends and tags me in pizza memes…. I always feel so honored

I always enjoy your writing very much!! I think you’re doing an amazing job with your blog! thanks for sharing:D


Finding your true voice is so important. It’s something I struggled with for a while but I think I’ve found my groove now! Love your new logo at the top!

I love so many of the bloggers you listed because of their voice! Those are the people I get excited when they have a new post. Also a big fan of your posts and voice, it’s so genuine and you. Other bloggers who voices I love: Livvyland and Hannah Gale. They both have such fun stories to tell even when just talking about an outfit, it makes me know I could be their best friend. Is that weird?

You’re totally right! I think that finding your own voice is so important, and it’s easily if you are truly passionate about what you’re doing xxx

I love (and cringe) looking back over my blog over the past 5 years to see how my voice has emerged. I love to see the maturity and growth, and look forward to seeing how my blog voice will continue to come into its own! I recently focused my sihft in my writing (personally, not necessarily announcing it on the blog) and it has really helped me to find more reason to write. I can’t wait to check out these bloggers you’ve mentioned (other than The Daily Tay. She really is a gold mind of stories.)

Aw thank you for the mention, love 🙂 I actually have been told that all my posts ‘sound like me’ and my friends tell me I write just like I talk so I’m glad it comes across that way to people who don’t know me too! I’ve never been able to articulate how I’m able to do that though, so I love this post for rounding that all up. I don’t even care what topic a blogger writes about, as long as they’re authentic and passionate I’ll probably read it.

That is seriously the best and I really think so many bloggers forget this essential piece. don’t just post to post!

UM HELLO I AM SO HONORED TO EVEN BE MENTIONED BY YOU OMG. Thank you for making my day, friend!! Also, obsessed with your new logo!!!

of course!!! you know it 🙂

Add Your Comment


Follow Along on Instagram

Get on my email list! Filled with tips on blogging, growing your insta, and traveling the world.

Pin with me!

Refined Theme