Blogging Income Report For October: How I Made Over $12,000 From My Blog

Here's the thing that I've learned since blogging full time: you do have to spend some money to make some money. I am continuing to grow and learn and change up the way I do things. I do want to have the best platforms for the courses I sell and I want to make my blog an easy place for everyone to access and learn. I've consistently built up my income since August. (You can read my August Income Report here and my September income report here).

Let's take a look at my blogging income report for October.

October Blogging Income Report:

October Income:

E-Course/Webinar Sales: $10,459.00
Sponsored Posts  $757.80
Sidebar Advertisements  $325.28
Google Ads  $108
Affiliate Links  $76.68
Freelance Writing $300

Total Income for October: $12,026.78

Total Expenses for October:

*DPD $10

Sponsorship on other blogs  $50
Photobucket  $4.99
Facebook Ads  $364
Pinterest Ads  $45
Giveaways  $100
*BoardBooster $5
*MailChimp  $50
Teachable $809.98
Stock Photography $35
Sucuri website security $199 annually
Yeti Microphone $121
Twitter Ads $35
Paypal fees $121
GoDaddy Site renewal $24.00
Pinterest course (more below) $98

Total Spent: $2,061.97

Total Profit: $9,964.81

*Denotes affiliate link

October I announced my newest course: Quit Your Job to Blog! So far, this course has been my biggest and best seller. I feel like this is for good reason, I put my heart and soul into this course.

I also started a new platform to host the courses called Teachable. I love it. I've had a few technical difficulties, but overall it's been super easy to use and update. I also moved my other course: Instagram for Success over to Teachable and I think it's much easier to follow.

I spent a lot on Facebook ads. To be completely honest with you, I need to chill out on the Facebook ads. I'm not sure I made all that much money off the ads (I need to dig a bit deeper into the analytics). But Facebook has completely revamped their ads with Power Editor. You can really really dig deep and target your ads which I'm impressed with. But I'd like to limit how much money I'm spending on that!

I took a Pinterest course that I found, somewhat randomly online. So far, I'm not impressed. I'm not going to link it because it's blah. I haven't finished it, but it's extremely basic and the first 4 modules are things if you've basically never seen Pinterest in your life. Skip.

Upcoming for November and October I'll be offering more free webinars (with some very special guests!!) and more courses to come! Stay up to date by subscribing to my newsletter.

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Ahhhh you go girl!! I always love reading these!!


What sidebar advertisements do you use besides Google Adsense?

I go over this extensively in my quit your job to blog e-course (http://heleneinbetween.teachable.com/courses/quityourjobtoblog)
But I also use Blogher and Sonobi!

wow, dang girl, this is amazing!

xx Kelly
Sparkles and Shoes

This is awesome. I need to start doing this myself, but I really don't know how to get started.

Love, Jenn

AMAZING!! Are you using DPD to do affiliate links? I am thinking of redoing a couple of my classes and doing a new one on Teachable.


totally killing it! thanks for sharing this and so glad to hear you are liking teachable. i think we are going to move some of our things there because it just looks so nice and is easy to use!

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This is a really good report and also helpful for those who wanna know how earning money through blogging looks and feels like.

Joyce | Joycentricity

Helene – I took the Pinterest course from The Nectar Collective and Melyssa kicks BUTT!!! she also has a 14 day money back policy, but you won't need it.

Congrats on the amazing month!!! 🙂

You seriously are killing it! Congrats on finding your mojo with different channels of income…

You are living the dream, girl! I hope to one day be owning the blog world like you are! Keep working hard!

xo, Chelsie @ Life with Rosie

You go girl! Love your paid courses & your free ones! So excited to keep learning from you! 🙂


For tracking your success with Facebook ads…have you tried creating a Facebook pixel for the ad and putting it on website where you course is advertised? You can also create a unique link through Google analytic that tracks clicks from your Facebook ad to your e-course. That is definitely worth exploring more so you can figure out whether you're ads are actually driving you sales.

Congrats on a successful month! 🙂

Hey Olivia! Yep, I do all of that. What I mean is that I haven't looked into the reporting this past month as much as I would like. I set up tracking pixels as well as the unique link for GA! Also, you're a no reply blogger so I can't respond to you directly via email.

Damn! You're killing it! Good for you! You're very inspiring to me as a newer blogger looking to move into blogging/writing as a full-time job 🙂

I love that you are so open about sharing your income/ blog expenses! It's great to see how far your blog has come! Keep up the good work!

Dang girl, killin' it – good for you!

You're doing so amazing Helene! I want to take your course so badly, but it's difficult to justify large expenses when we're saving so furiously for a house. Definitely on my to-do list for the future!

Congratulations!! You are doin it girl!!

This is great! Do you find that you needed to not work to be able to keep up with your blog? I am looking at all of this and thinking I don't have the time!!!

Seeing success like this is always so inspiring! <3


Completely random, but I've totally noticed the Facebook push and in a good way. It's brought to light a lot of your posts I hadn't seen before but that I love! If you dig into analytics and have like 20 clicks that's probably all me, hahahaha.

Holy shit… $12,000!!! I bow down. You're working your butt off!! Keep gettin it!!

I love how honest you are with these income reports & it's honestly some of the most interesting stuff to read because it's about MONEY. EVERYONE WANTS MONEY! You are kicking some serious blogging ass – keep doing it girl! xx, adaatude.com

Wow – this is AMAZING! YOU are kicking butt!

I'm so nosy, but I love reading income reports and seeing how bloggers are diversifying their blogging income. It definitely gives me inspiration and motivation to keep working. Thanks for sharing!

Girl you are kicking butt!

Love reading this, so interesting! I definitely agree you have to spend a bit of money to make money. Thanks for the breakdown girl!

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