It all started with a fall.
I'm Helene and I started this blog after I fell rock climbing. it was just for fun. And then, it became sort of my life. It' allowed me to make this my job, to move abroad, to travel, to write, and even work with my husband.
Do you I never thought I'd be here. Well, not just here, but where I am today. In 2016 I moved from Dallas to Germany. In 2019 I moved back to Dallas to write and explore more of America and the world.
I never thought I'd be a full time blogger. Or that I'd hire my husband to work with me, full-time on the blog.
But here we are! Michael and I work together to write, share,
So what is this blog about, anyway? I share with you my travel experiences, tips and tricks for getting the most out of your trips, strategies for creating a successful blog, how to manage real life, and social media (with an emphasis on Instagram). I DO NOT believe in niches but I believe in great content and sharing your gift with the world.
Things I love: dancing, electronic music, dogs, my husband, my family, gelato, photography, diet coke, bloggers who support other bloggers, and writing. Not necessarily in that order.
I travel for fun and blog for a living.
And I LOVE it. I'm working on a book, a course, and a way for more of us to connect online.
Blogging isn't easy. It's a full time job: writing, taking photos, editing, commenting, social sharing… and so much more. When I started my blog I wasn't sure of my direction. I only knew I was passionate about it. Three years later, I quit my “real” job and decided to make blogging a full-time job by helping others find their online voice and establish their presence.
This blog intends to help you explore new places, save money to travel and live your dreams, provide tips, and help you make an impact online. (Sign up for my newsletter to receive free tools on how to succeed online, directly to your inbox.)
For the past six years I've worked in social media, online advertising, marketing, SEO, analytics, and basically anything to do with the online landscape. When I launched my blog in 2011, it was actually called “Do Dallas Cheap.” I posted about daily deals. But I quickly grew tired of the topic, and after three months, I quit. In early September 2012, I started blogging again. This time I wanted it to represent me — my life, what I love and really… everything in between. So Helene (pronounced like Hell – Lean) in Between was born.
On September 30th my life took a drastic turn. I fell 20 feet while rock climbing, breaking both my ankle and leg. I was laid up at home, unable to go to work for weeks. My only outlet was to pour my heart into this blog. It became the silver lining. Writing has always been a passion, so my blog allowed me the freedom to write about anything and everything. I focused on my favorite topics: music, travel and humor, while dabbling into anything that sparks my interest.
I'm married to my high school sweetheart and we now work full time, together, on the blog. We have two dog children — Hugo, a Doberman, and Millie, an English Springer Spaniel. Music is one of my biggest passions. I've actually traveled to Belgium four times for the music festival “Tomorrowland.” Travel too is another passion. I simply can't sit still. I moved (for the first time) out of Dallas, Texas to Nashville, Tennessee. It was around this time that I decided to make blogging my full time job. I now offer courses teaching others to do the same, easily, without the stress or hassle I went through.
A little about Michael:
Michael is a man's man and doesn't have a mustache to be ironic. He just likes it. His focus for the blog is photography, brand outreach, editing, and social media.
I truly believe life is all about perspective. I have no problem with the idea of viewing the world through rose colored glasses. If you ask me, it's all good.
Contact me here: [email protected]
Michael: [email protected]
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