>  About Me

It all started with a fall.

No, really.

I'm Helene and I started this blog after I fell rock climbing. it was just for fun. And then, it became sort of my life. It' allowed me to make this my job, to move abroad, to travel, to write, and even work with my husband.

Do you I never thought I'd be here. Well, not just here, but where I am today. In 2016 I moved from Dallas to Germany. In 2019 I moved back to Dallas to write and explore more of America and the world.

I never thought I'd be a full time blogger. Or that I'd hire my husband to work with me, full-time on the blog.

But here we are! Michael and I work together to write, share,

So what is this blog about, anyway? I share with you my travel experiences, tips and tricks for getting the most out of your trips, strategies for creating a successful blog, how to manage real life, and social media (with an emphasis on Instagram). I DO NOT believe in niches but I believe in great content and sharing your gift with the world.

Things I love: dancing, electronic music, dogs, my husband, my family, gelato, photography, diet coke, bloggers who support other bloggers, and writing. Not necessarily in that order. laptop_hands_edited

I travel for fun and blog for a living.

And I LOVE it. I'm working on a book, a course, and a way for more of us to connect online.

Blogging isn't easy. It's a full time job: writing, taking photos, editing, commenting, social sharing… and so much more. When I started my blog I wasn't sure of my direction. I only knew I was passionate about it. Three years later, I quit my “real” job and decided to make blogging a full-time job by helping others find their online voice and establish their presence.

This blog intends to help you explore new places, save money to travel and live your dreams, provide tips, and help you make an impact online. (Sign up for my newsletter to receive free tools on how to succeed online, directly to your inbox.)

For the past six years I've worked in social media, online advertising, marketing, SEO, analytics, and basically anything to do with the online landscape. When I launched my blog in 2011, it was actually called “Do Dallas Cheap.” I posted about daily deals. But I quickly grew tired of the topic, and after three months, I quit. In early September 2012, I started blogging again. This time I wanted it to represent me — my life, what I love and really… everything in between. So Helene (pronounced like Hell – Lean) in Between was born.

On September 30th my life took a drastic turn. I fell 20 feet while rock climbing, breaking both my ankle and leg. I was laid up at home, unable to go to work for weeks. My only outlet was to pour my heart into this blog. It became the silver lining. Writing has always been a passion, so my blog allowed me the freedom to write about anything and everything. I focused on my favorite topics: music, travel and humor, while dabbling into anything that sparks my interest.

A little about me:

I'm married to my high school sweetheart and we now work full time, together, on the blog. We have two dog children — Hugo, a Doberman, and Millie, an English Springer Spaniel. Music is one of my biggest passions. I've actually traveled to Belgium four times for the music festival “Tomorrowland.” Travel too is another passion.  I simply can't sit still. I moved (for the first time) out of Dallas, Texas to Nashville, Tennessee. It was around this time that I decided to make blogging my full time job. I now offer courses teaching others to do the same, easily, without the stress or hassle I went through.helene_hold_necklace_bun

A little about Michael:

Michael is a man's man and doesn't have a mustache to be ironic. He just likes it. His focus for the blog is photography, brand outreach, editing, and social media.


I truly believe life is all about perspective. I have no problem with the idea of viewing the world through rose colored glasses. If you ask me, it's all good.

New to my blog? Start here
Want to check out my courses and grow your blog? Go here.

Contact me here: [email protected]

Michael: [email protected]

Check out my Featured/Press.



  • October 18, 2012

    Hi Helene! I wanted to stop by and thank you for linking up with the "Almost Friday" hop! I'm your newest follower and I'm excited to get to know you!

    I hope you'll be back again next week!


  • October 28, 2012

    Thanks for your sweet comment on my wedding invitation ornament. I'm your newest follower via bloglovin'! I also love that you offer free sponsor space; I'm thinking about opening up sponsor space on my blog in the new year and you've given me some great ideas. Thanks! -Lauren

  • October 29, 2012

    i love that pic that goes with "how old I think I am" I totally feel that way!!!

  • November 21, 2012

    Ah I can't believe you went to Tomorrowland! I'd really like to go this summer. I feel like we'd get along fabulously, btw.

  • November 26, 2012

    Oh Helene, your sweet but mean-looking dog is precious! Growing up, my parents and I had two Dobermans (Leo was about 150lbs and Kate was 120lbs) that were precious, spoiled rotten babies! However, a stranger come around and they were on high alert. Awwwww. =)

    p.s. where in Texas are you? I'm south of Fort Worth.

    Nicole @ Three 31

  • November 30, 2012

    we definitely need to hang out in real life! i LOVE, LOVE trance music! next time you go to a festival here, let me know…SERIOUSLY!

  • December 9, 2012

    Yum Blue Bell ice cream. I miss this from when I lived in Arizona. That is awesome you guys are high school sweethearts, my hubby and I are too 🙂

  • December 15, 2012

    Hi Helene,
    I saw that you were a Dobie mama and I had to stop by and be nosey. I am a former Dobie mama. Ours was a natural-eared Dobie. She passed away, but my husband is itching to get another one. I am your newest GFC follower.


  • December 17, 2012

    Gorgeous dog! My next dog will be a Doberman.

  • December 26, 2012

    You are so precious and I feel 100000000% the same about Cory and Topanga. I was actually talking about that the other day haha. And that forever 21 sweater in mint is the most comfortable thing I have ever put on my body!!

  • December 27, 2012

    Hi! I just read your post on Total Bassetcase's blog and I read that you feed your dog raw? I feed my dog raw too and it is so rare to come across someone else who does so I figured I'd stop in and say hi! 🙂

    I just got my puppy at the end of October and started feeding her raw chicken, which she still eats, but I was wondering if you've ever fed any other raw meat and what works for your dog/what meat you find to be the easiest to feed? I'm trying to branch out but unsure of what to get with anything but chicken!

    Also I was wondering what made you decide to feed raw (because it's so rare to find other people who do) and if you ever get any criticism for it! (:


  • January 8, 2013

    this is great. from one texas girl to another, I've got a weak spot for Blue Bell, Baileys and wine too… of course, like you- not all together. hehe.

  • January 8, 2013

    mmm… BLUE BELL. i wrote a nice lil post about the little creamery in brenham:

  • January 22, 2013

    I'm slightly positive that you and I are twinkies. I'm also a reality TV addict and I love to dance (preferably when I may or may not have had one too many drinks). Love your blog 🙂


  • January 25, 2013

    Loved getting to know a little more about you – I'm a new follower so I always check the about pages. Not that I need to with you, there's so much of your personality in every post!

  • February 12, 2013

    Just wanted to say hello, and I'm your 1000th follower! Keep on keepin' on!

  • February 19, 2013

    Your pup is precious! I have a Mini Dob who thinks she is that big!

  • March 7, 2013

    I just found your blog and you are hysterical. 🙂

    Gotta say, I miss Blue Bell ice cream like its no one's business. How do you feel about shipping some out to Spain? Just kidding, but seriously… SO GOOD.

    Well hey, you gotta new follower. 🙂

  • March 7, 2013

    I just found your blog and you are hysterical. 🙂

    Gotta say, I miss Blue Bell ice cream like its no one's business. How do you feel about shipping some out to Spain? Just kidding, but seriously… SO GOOD.

    Well hey, you gotta new follower. 🙂

  • March 12, 2013

    "I wish Cory and Topanga would get together in real life"… Me too!

  • March 27, 2013

    You really are just too cute! I married my high school sweetheart too! And I also have one of the sweetest meanest looking dogs you will ever meet. 🙂

  • April 12, 2013

    Helene- I'm OBSESSED with old Britney Spears and can't wait for the day that *NSYNC will reunite (I know it will happen eventually). Glad to know I'm not alone. 🙂

    Love your blog!

    xoxo Miss ALK

  • May 10, 2013

    Love your Hugo. Our family had a doberman too, we lost her about 2 months ago to cancer. But my husband and I have two pit bulls who are the total loves of my life. They look so mean but are ridiculously sweet!

  • July 15, 2013

    i just happened on your blog and you seem to have one of the best personalities ever…cute about me too!

  • September 13, 2013

    Hey Helene, I'm a fellow Texan who loves to check out your blog often! Love the new layout! Sarah did an awesome job!

  • September 23, 2013

    Hello! I just found your blog and I love it! I'm a new follower!


  • September 26, 2013

    How am I only finding your blog now?? And why didn't someone tell me what I've been missing in my life?

    Can't wait to follow along!

  • September 30, 2013

    Just came across your blog from another at Sara in Le Petit Village. I too am still with my high school sweetheart, 14 years!

    That is so exciting you have been to Tomorrowland….twice! It is on my bucket list:)

    Look forward to following along!

  • September 30, 2013

    Just came across your blog from another at Sara in Le Petit Village. I too am still with my high school sweetheart, 14 years!

    That is so exciting you have been to Tomorrowland….twice! It is on my bucket list:)

    Look forward to following along!

  • October 7, 2013

    So nice to meet you!
    I just found your blog!
    I am now following via GFC & bloglovin!!
    Looking forward to keeping up!


  • December 23, 2013

    Crazy that you traveled to belgium just for the festival! 🙂 i just have to take a bus! haha!

    • December 23, 2013

      well, when it's the best in the world you have to go 🙂

  • December 24, 2013

    Helene, I'm so happy to run across your delightful pad on the web. I'm your newest follower!

  • January 2, 2014

    Just came across your blog today — looking forward to reading more! I also "love to travel and simply can't sit still. I love a nice glass of wine, musicals, a little celebrity gossip and reality TV", so I'm looking forward to following along!

    ~Michelle @ A Healthy Mrs

  • January 8, 2014

    Helene! I'm your newest follower. I myself love a little celebrity gossip and reality tv. All of those Bravo reality tv shows are my guilty pleasure. Your blog is amazing i'm excited to read future posts! Check out my blog 🙂


  • January 14, 2014

    As a music lover you should come check out Ottawa's music festivals, The Ottawa Bluesfest is 10-12 days long the beginning of july and is 5 stages. All outside. The music is not limited to Blues it is all genres.

  • March 26, 2014

    Found your site because of the viral meme. It shows how for some people in politics, the truth has no bearing. Hope to see you on the Daily Show soon telling your story.



  • July 26, 2014

    HI there-

    I read your post on and loved it. It really made me think. I started to comment but then it turned into a post for my blog. Here is the link if you are interested:,

    I mentioned this on your post and thought that we could consider doing a dual post together in the future. We have unique perspectives that might compliment each other for an audience. Some ideas could be:
    A day in the life: Saturday
    Why I Wish I Could Go to Sleep Tonight
    Why Kids Should/Shouldn't be at Weddings
    The last 10 movies I saw

    Let me know if you are interested.

  • September 2, 2014

    Just found your blog and happy to look through all your posts!! And I have to agree, dance parties are the greatest!

    XO Chloe – A Latte Lipstick

  • September 6, 2014

    I had no idea you were a Dallas girl!

  • November 2, 2014

    Hello from sunny Brighton, UK. Found you via bloglovin and love your fun 'about me' page! Agree about the dancing, it's so uplighting isn't it. I dance with my little boy at the moment. He's 16 months and has just started dancing too, it's so cute to watch 🙂

  • June 23, 2015

    Helene, I love this about me page!!!!

  • July 30, 2015

    I'm so glad you stopped by my blog, yours is absolutely adorable! Will be following along! 🙂

    Ane | Basque Prep

  • September 28, 2015

    Hi Helene! I absolutely love your About Me page! You're story is so inspiring on how you got to be where you are now. I too have always wanted to start writing, somehow, but had no idea what I could possibly write about. Then it hit me; just be myself! It's an amazing feeling to just be able to write about whatever thoughts pop into your mind or whatever interests you may have. I am so excited to become a follower and supporter of your blog and the great work you've done here.

    Alison 🙂

  • December 10, 2015

    Hi, I have been an on and off following your blog. I love love your writing. I'm gonna have to start checking out your tips when eventually I have to think about blogging and creating content.


  • January 26, 2016

    I'm currently developing my own blog, and I just wanted to leave a comment thanking you for all the tips you offer for people new to the gig. You're awesome! Thank you for your web presence!

  • February 16, 2016

    I discovered you when I googled the definition of lifestyle blogger, and I'm so glad I did! I'm in the process of creating a blog and totally unsure in which "category" I fit. Your site has been encouraging and real…and that just makes me happy! 🙂

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