By now, you probably know that being on Instagram is massively important for your blog and/or business. You know what’s also important? Posting consistently. And posting great content… consistently. Doing both of those things can be very overwhelming. But there is actually a super simple way for you to do both: schedule your content. I’m a HUGE fan of scheduling. Whether it’s scheduling blog posts, social media, and now of course, Instagram, it helps me to focus on what’s really important: creating an engaged following and writing kickass content.
Pictured above is the “Prynt” camera which prints out your instagram photos. It’s AWESOME. Also, it records a video and when you can your pic with your phone the video plays – how cool?!
Enter: Latergramme. It’s a super simple app that you can use to schedule your Instagram and move on things that matter. Latergramme is a FREE app (up to 2 accounts and 30 posts per month, the paid version is unlimited.) you can download and use to schedule your photos. It’s super simple to use, here’s how it works.
First, upload a pic. The cool thing? You can upload photos from your phone (of course) but also your computer as well! This is great if you prefer to edit pictures in Photoshop.
Once you upload the image, you’ll add in the caption and time you’d like to post your photo (Check out the Best time to Post to Instagram.)
Click “save”. Now it will show up in your scheduled folder:
Latergramme will send you a push notification to send your Instagram at the time it needs to go live.
You’ll just click “Open in Instagram” and your photo plus the caption (and hashtags) will be uploaded to Instagram!
That’s it! Super easy, right? You can also set reminders in Hootsuite or Buffer, if you like!
Today, I have Adaleta on the blog talking all about her Instagram journey! She’s showing the lessons she’s learned along the way (she has over 42k followers!) and also took Instagram for Success. See her story and tips below!
Well, I’ve been on Instagram for a few years now. I could go back to see how many weeks ago my first post was, but ain’t nobody got time for that. Instead I’ll just tell you, it was several years ago. I’m nearing 1,500 posts and I didn’t post every day for the first few years. Here’s a couple of lessons I learned…the hard way.
1. Hashtags are critical. And they need to be put on the picture almost immediately after the picture is posted. I don’t like to crowd my caption with the hashtags, so I comment right after I post with all thirty of them. The more hashtags, the more likelihood someone not following me will find my picture, like it and maybe give me a follow. If the hashtags aren’t posted within the first few minutes, I’m personally always noticed that the picture doesn’t get as much reach than if I post it right away.
2. Lots of followers does not equal lots of likes unfortunately. Sure you’ll notice a person has a large following, but that doesn’t necessarily mean they have a 50% like retention rate. Even Kylie Jenner, who everyone seemed to be obsessed with, averages 1.7% likes on her photos when compared to her following. That means she’s getting around 1 million likes on photos with 56+ million followers, and even that percentage is extremely high and not attainable for your typical user.
3. Loop giveaways are no longer the one. Unfortunately I learned this lesson thousands (literally THOUSANDS) of dollars later. I grew my following from the ground up with loop giveaways and now I don’t necessarily have the most engaged audience. Save your money, refrain from loops because they are not the most beneficial. Nowadays, people also unfollow almost immediately after they know they are not the winner. Heck, even winners unfollow after they get their prize! I find that I lose 70% of the followers post loop, so it’s just not worth it anymore.
4. Patience is a virtue. While you may be posting beautiful images already – trust me, I find accounts with images more beautiful than any celebrity feed and they have less than 1,000 followers – keep at it. You will get there. While it’s hard to be at a “low” number now, it’s not the end of the world and you will build the following over time. Many times I feel like crap because I only had 6,000 followers or I only have 15,000 followers. It was never enough and you need to let go of that mentality because it’s crippling.
7. Do the best you can. Sometimes the white background doesn’t look like the same shade of white as your last white background. It’s ok. Don’t beat yourself up over it, but make sure you’re doing the best you can each time. Content is subjective and varies from person to person. Your content should have your special touch in it. Use natural lighting when you can, brighten photos that have a lot of darkness and just make the photo look like something you’d double tap for on Insta.